LCBO, one of the largest alcohol retailers, undertook a digital transformation to uphold its brand promise of “perfect choices made easy, moments made great.” Facing challenges with a vast 34,000-product catalog, lack of personalization, and legacy systems, LCBO adopted Coveo’s AI-powered search and recommendations. This improved relevancy, lifted click-through rates by 58%, and advanced search rankings by 16 positions, reducing friction in product discovery. Machine learning now optimizes results, while analytics provide insights for merchandising decisions. With a 2x conversion rate, LCBO continues expanding AI-driven personalization into B2B and omnichannel strategies.

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