Fnac Darty has partnered with Crownpeak since 2017 to enhance product discovery and personalize customer experiences across desktop, mobile, and apps. By leveraging Crownpeak's algorithm orchestration solution, they developed personalized product recommendations based on user behavior. Key challenges included optimizing the customer journey and managing a catalog of 20M products. The solution involved a real-time, omnichannel approach, allowing Fnac Darty to integrate, test, and deploy algorithms efficiently. Results included a 50% improvement in algorithm deployment time, enhanced site productivity, and flexible back-office controls. This collaboration enabled precise, scalable personalization strategies, boosting engagement and meeting business goals.

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