The State of Website Accessibility 2024 report highlights the increasing importance of digital accessibility for organizations. Accessibility investments are driven by commercial benefits, such as access to 1.3 billion disabled people globally and improved customer loyalty, as well as legal compliance under regulations like the ADA in the U.S. and the upcoming European Accessibility Act (EAA). Challenges include fragmented management of digital properties, insufficient internal knowledge, and lack of executive buy-in. Successful strategies involve educating leadership, building business cases, and working with experienced accessibility partners.

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