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The Role of Data in Customer Success

The Role of Data in Customer Success

Custify
Pages 33 Pages

In Customer Success, you can’t or at least shouldn’t have a siloed data view. I’ll tell you an inside story to explain why. A while ago, we had a customer who integrated our CS solution with their CRM and Billing System. Their goal was to unite commercial data (contract value, renewal dates), as well as account-based information coming from sales. This way, they could easily handle any renewal conversation. Or so they thought

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