The eBook The Recommendation Periodic Table presents a framework for building effective ecommerce recommendation strategies by grouping elements into five categories: context-based, business-based, profile-based, product-based, and content-based. Context elements like trending or top-rated items boost confidence, while business-based recommendations balance profitability with customer engagement through sales, curated, or sponsored products. Profile-based suggestions, such as buy-again, recently viewed, or affinity-based, enable personalization. Product-based elements focus on similar, complementary, or gradient items to drive discovery and upselling. Content-based recommendations provide enablement, inspiration, and self-service resources. The report stresses combining these elements crea

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