Coveo’s Ecommerce Alchemy guide on traffic highlights seven recommendation elements to boost customer experience and profits. Personalized complementary products use session-based recommendations to infer intent, while personalized trending products leverage crowd behavior with added customization. New products on sale paired with competitive pricing drive excitement, and similar product recommendations become stronger when personalized. Products on sale tailored to shopper profiles enhance relevance, while content-driven complementary suggestions inspire discovery. Sponsored personalized products balance categories and brands, even without sponsored items. Combining these elements with customer data and machine learning creates a winning strategy for maximizing engagement and profitabilit

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