Caleres, parent company of Famous Footwear and other brands, used Coveo’s AI-powered search and recommendations to overcome challenges with a 600,000-SKU catalog, omnichannel fulfillment, and manual merchandising. By unifying relevance across 13 branded sites, Caleres improved product discovery, BOPIS accuracy, and personalized experiences. Within months, machine learning pipelines lifted conversion rates by up to 25%, and customers using AI-driven search converted 20–25% higher than legacy averages. Overall, search revenue rose 21% and recommendation-driven revenue climbed 74%. Caleres now plans to expand personalization, headless architecture, and cold-start solutions for sustained growth.

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