The eBook Advanced Ecommerce Alchemy: Turn Traffic Into Gold introduces Coveo’s Recommendation Periodic Table as a framework for combining recommendation strategies with machine learning to drive profitability. It emphasizes blending elements like affinity-based, complementary, trending, and content-driven recommendations to deliver relevant, personalized experiences across the shopper journey. Success depends on building a solid data layer, using AI for contextual relevance, leveraging user-friendly interfaces, and running A/B tests to refine placement and tactics. The report warns against overloading customers with irrelevant or poorly timed suggestions, stressing that experimentation and balance are key to maximizing conversions, margins, and long-term loyalty.

Join for free to read