White Paper
Farm to table, digitally enabled
This Google Cloud study highlights digital transformation opportunities across the $4.1T farm-to-table ecosystem, from farming to manufacturing, logistics, retail, and foodservice. It identifies over 100 AI/ML-driven use cases to improve yield, resilience, and sustainability while cutting costs. It emphasizes data-driven farming, real-time supply chain visibility, sustainable sourcing, and predictive marketing. Partnerships with leaders like Unilever and Kraft Heinz showcase cloud-powered innovations in sustainability, consumer insights, and product development across global food systems.