Medallia's PDF outlines essential tools for digital experience analytics that help brands improve websites and apps by diagnosing and optimizing user interactions. It introduces Digital Experience Scores (DXS), which quantify overall digital health without direct user input, and highlights the impact of even a 1-point improvement. Other tools include heatmaps to visualize user behavior, session replays for viewing real-time friction, form analytics to improve submission flows, and journey visualizations to map and refine customer paths. Together, these tools offer deep insights and actionable strategies to enhance engagement, satisfaction, and conversions.

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