Medallia and Adobe’s joint solution empowers marketers to personalize content at scale by combining real-time customer experience analytics with digital behavior insights. It helps identify what content works best for specific segments, triggers real-time actions based on user behavior, and enables timely feedback through dynamic surveys. Integrated tools like Decibel and Text Analytics reveal engagement patterns and sentiment, while dashboards guide teams to act on insights. By feeding customer signals into Adobe’s platforms, marketers can optimize content performance, improve digital ROI, and deliver seamless, data-driven experiences across all channels.

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