Ebook

MEDALLIA DIGITAL EXPERIENCE ANALYTICS (DXA) AI Score-Driven Digital Experience Intelligence

MEDALLIA DIGITAL EXPERIENCE ANALYTICS (DXA) AI Score-Driven Digital Experience Intelligence

Pages 2 Pages

Medallia Digital Experience Analytics (DXA) uses its AI-powered Digital Experience Score (DXS) to give a full view of customer behavior across web and mobile platforms. It helps teams understand what customers are doing and why, offering real-time, session-level, and page-level insights to pinpoint friction points. With enterprise-grade scalability, DXA supports billions of interactions and enables targeted improvements through emotional and technical data. Success stories include Nissan increasing form completions by 86%, Amadeus doubling conversions, and Ferguson reducing checkout time by 14%.

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