This ebook-style executive brief focuses on how retail leaders can extend the value of Black Friday and Cyber Monday beyond short-term revenue spikes. It stresses the importance of rapid post-event analysis to identify winning products, channels, and customer behaviors. The ebook advises against over-discounting and instead promotes carefully extending high-performing promotions and engagement tactics. It emphasizes omnichannel coordination across marketing, social, in-store, and customer support teams to deliver consistent experiences. Loyalty programs, personalized follow-ups, and lifecycle engagement are presented as key levers for year-round momentum. The brief concludes with guidance on planning for the new year by aligning inventory, marketing strategy, and customer feedback loops to

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