The document emphasizes the strategic importance of data utilization in driving business growth. It highlights the significance of turning raw data into actionable insights to inform decision-making and improve performance. The document outlines methods for activating data effectively, including data collection, analysis, and visualization. It underscores the role of data governance and security in ensuring data quality and compliance with regulations. The document provides practical advice and case studies to help organizations harness the full potential of their data assets for competitive advantage and innovation.

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