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Optimizing SM and email for holiday campaigns

Optimizing SM and email for holiday campaigns

Braze
Pages 14 Pages

This guide delivers tactical insights for maximizing Black Friday/Cyber Monday performance through cross-channel messaging. It provides creative templates and campaign timing frameworks for both email and SMS. Braze benchmarks reveal optimal send times and segmentation strategies for peak engagement. Visuals highlight high-performing message flows and automation sequences. The report emphasizes dynamic personalization, urgency-based messaging, and post-purchase engagement to sustain momentum beyond BFCM.

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