This interactive workbook helps retail marketers map out their BFCM engagement strategy. It walks users through moodboarding, goal-setting, KPI definition, and AI-driven planning. Sections include worksheets for customer sentiment, channel orchestration (SMS, email, ads, social), and cross-team collaboration. The document blends strategic guidance with fillable exercises to foster creativity and alignment. It concludes by encouraging brands to use data-driven personalization to drive impactful holiday engagement.

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