INDUSTRY FOCUS | RETAIL RETAIL TRANSFORMATION, A BUSINESS IMPERATIVE How digital transformation readiness defines the gap between leaders and laggards INDUSTRY FOCUS | RETAIL 2 Retail Transformation, a Business Imperative The once emerging retail and consumer goods renaissance, driven by data and analytics, seems like a distant memory. The global pandemic arrived, and it not only justified retail’s earlier digital transformation strategic plans and investments, but catapulted some prepared retail leaders into record setting revenues and profits, while forcing rapid bankruptcies for those who had not sufficiently prioritized data as a strategic asset. COVID-19 quickly tested all retail and consumer goods companies’ readiness in their individual digital transformation journeys in a

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