This ebook focuses on how platform businesses can scale customer interactions without compromising experience quality. It explains why customer experience has become a primary growth driver and how fragmented interactions can break trust. The document outlines a strategy built on unified cloud communications, omnichannel engagement, data-driven personalization, and automation. It highlights revenue impacts from friction, missed cross-sell opportunities, and poor CX. The ebook presents practical guidance on selecting CPaaS partners, setting KPIs, orchestrating journeys, and leveraging analytics to achieve sustainable platform growth through consistent, scalable interactions.

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