Scaling Experiential with Michaels Stores
Scaling Experiential with Michaels Stores
14 Pages20,000 Experiences in 12 Months SUCCESS STORY Scaling Experiential with Michaels Stores2 CONTENTS About AnyRoad 06 12 Experiences 04 7 Michaels 01 3 Objectives 03 5 Results 05 11 Contact 07 13 Introduction 02 4 2Founded in 1973 Headquarters: Irving, Texas 44,000 employees across North America in 1,250 stores (NASDAQ: MIK) Products in use: AnyRoad Atlas AnyRoad Experience Manager AnyRoad AtHome COMPANY 3Introduction Founded in 1973, The Michaels Companies, Inc. is North America’s largest retailer of arts and crafts materials, empowering Makers of all ages to express their imaginations with skill and originality. For decades, Michaels has served do-it-yourselfers with all the supplies and know-how required to tackle a vast range of projects. But for those not in the know, Mich
