This ebook explores how Communication Platform as a Service (CPaaS) enables marketing teams to scale innovation, personalize engagement, and accelerate time to market. It explains how APIs allow brands to embed messaging, voice, and video directly into MarTech stacks, breaking down silos between marketing, sales, and customer support. The document highlights use cases such as campaign orchestration, real-time personalization, automation, and omnichannel journey design. It emphasizes agility, experimentation, and faster ROI while reducing reliance on legacy systems. The ebook concludes that CPaaS is essential for modern, data-driven marketing ecosystems.

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