Manufacturers of complex products must rethink the buyer journey as customers seek more digital engagement, collaboration, and solutions tailored to specific outcomes. Buyers now expect expertise delivered at critical points and a seamless experience throughout the process. Configure, Price, Quote (CPQ) software plays a key role in meeting these demands by enabling accurate configurations, transparent pricing, and streamlined quoting. This shift requires manufacturers to adapt to evolving expectations and leverage CPQ to deliver a more satisfying, efficient, and customer-centric buying experience.

Join for free to read