Manufacturers are transforming information silos into seamless, connected workflows by integrating CPQ solutions with enterprise systems. This shift addresses changing buyer behaviors and the need for agile business models. Customers increasingly prefer streamlined, digital buying journeys over traditional back-and-forth processes. With 90% of industrial buyers recognizing the benefits of digitalizing B2B sales, manufacturers must embrace CPQ integrations to optimize operations, improve efficiency, and deliver a faster, more customer-centric experience across the entire sales cycle.

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