To thrive in today’s digital-first B2B landscape, sales organizations must evolve their enablement strategies to match buyer preferences for self-guided journeys and minimal human interaction. IDC outlines how leading sales enablement tools empower reps with just-in-time training, AI-driven content recommendations, and real-time engagement insights. Key focus areas include onboarding, content management, and customer engagement—each tailored to support a more autonomous and personalized buying experience. As AI and analytics reshape selling, successful platforms prioritize usability, smart content delivery, and seamless integration into the tech stack to future-proof the sales process and drive growth.

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