Radware's Solution Brief on Ad Fraud tackles the escalating challenge of digital ad fraud, a multi-billion dollar threat. Fraudsters deploy bots to generate fake ad impressions, invalidate activities, and execute retargeting fraud, draining ad resources and skewing critical metrics like CTR and marketing analytics. Radware's solution aims to eliminate non-human ad impressions, thereby improving traffic quality and protecting publishers' quality scores. By preventing these malicious bot activities, Radware helps businesses safeguard ad revenue and ensure accurate campaign performance data.

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