Radware Bot Manager helps prevent skewed analytics by filtering out bots from product metrics, marketing data, and traffic reports. Automated bot traffic can distort website visits, conversions, funnel analysis, and KPI tracking, leading to unreliable insights for marketers. Radware’s platform-agnostic JavaScript tag integrates easily, collecting over 250 parameters to accurately identify and exclude known bots, spiders, and sophisticated invalid traffic (SIVT). This ensures marketers receive clean, actionable data for improved decision-making and effective campaign optimization.

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