Machines support nearly every aspect of modern society. We rely on them to produce everything from food to fuel, medicine to metals, paper to plastics. Collectively, machines drive 85% of GDP in developed economies. When machines fail or underperform, production lines break and supply chains suffer. An estimated 10% of global productivity is lost due to unexpected machine failures. That loss does not include the additional and hidden impact of underperforming machines on the systems, processes, and people around them. As our reliance on machines increases, so does the need for ways to make them more reliable, efficient, and effective.So, how do you obtain competitive advantage through machinery that is‚ in a very real sense, a commodity? By learning how to get the most from those machines.

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