Advertising, media, and entertainment companies are embracing AI to drive innovation while tackling stricter regulations and privacy concerns. Data governance surged, with masking policies up 120% and unstructured data processing rising 536%. Python usage grew 478%, reflecting AI’s expanding role. Snowflake’s Media Data Cloud enables secure, scalable collaboration and advanced analytics. Generative AI supports personalized ads, faster decisions, and improved customer experiences but raises transparency and bias issues. To stay competitive, companies are unifying data, leveraging third-party insights, and prioritizing robust governance to fuel AI-powered growth.

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