A case study presented by the price specialist at a global distributor. For distribution companies, updating, aligning and delivering consistent and relevant prices across all B2B channels is a major challenge. But that challenge gets far more complex when B2C channels are added to the mix. This is the situation one global distributor found itself in when its two-person pricing team was attempting to balance prices across its B2B and B2C channels. On the B2B side of its business, which accounted for 80 to 85% of the company’s revenue, this distributor has more than 50 stores, as well as multiple warehouses and eCommerce platforms.

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