Capgemini, in partnership with AWS, introduces an intelligent virtual assistant powered by generative AI to transform retail experiences. As 70% of consumers now rely on GenAI for recommendations, this solution helps retailers deliver personalized, conversational service across mobile, web, and in-store platforms. The assistant features a lifelike avatar, real-time responses, multilingual support, and inventory-aware suggestions—enhancing self-service, employee support, and customer engagement. Businesses gain improved sales, loyalty, and operational efficiency, while Capgemini ensures seamless deployment through expert guidance and scalable infrastructure. This marks a new era where search becomes dynamic, human-like discovery.

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