The report underscores the transformative potential of generative AI (GenAI) for enhancing customer experiences in the consumer products (CPR) and retail sector. While CPR companies are eager to adopt GenAI, they must prioritize safeguarding their brand integrity through proper governance. Capgemini emphasizes the need for careful planning, talent acquisition, and governance structures to effectively implement GenAI solutions. Through partnerships with GenAI platform providers, Capgemini offers tailored strategies and solutions to help CPR companies leverage GenAI while protecting their brand.

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