Generative AI is revolutionizing customer experience (CX) by enhancing content efficiency, productivity, and personalization. It outpaces traditional AI in understanding human prompts and generating varied outputs like text and images rapidly. Key areas of impact include commerce, where AI chatbots offer more human-like interactions, and customer service, where AI assists in real-time during calls. Sales and marketing also benefit, with AI accelerating content creation and offering precise customer insights. Despite its potential, companies must navigate intellectual property risks and ensure ethical use. Guardrails are crucial for protecting brand integrity and ensuring safe, reliable outputs.

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