White Paper

HARNESSING THE VALUE OF GENERATIVE AI

HARNESSING THE VALUE OF GENERATIVE AI

Pages 80 Pages

The executive summary highlights generative AI's rapid integration into both personal and professional realms, gaining strategic importance in boardrooms globally, with 96% of surveyed organizations prioritizing it. Adoption varies, with strong advocacy from nearly 60% of executives, yet 39% adopt a cautious stance. Industries such as high-tech and manufacturing anticipate significant industry disruptions, recognizing generative AI's potential for innovation, efficiency, and new opportunities without drastically altering business models. The research underscores generative AI's broad applicability across functions, notably in IT, sales, customer service, and marketing, driving operational efficiencies and customer engagement enhancements.

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