A global study by SoftwareOne and ThoughtLab reveals how middle-market companies can drive innovation by optimizing IT costs. By modernizing tech infrastructure, cutting software and cloud expenses, and reinvesting the savings, companies can create a flywheel of innovation. Top performers, called Optimised Innovators, outperform peers in AI, cloud adoption, and cybersecurity. They see faster ROI, improved operations, and higher resilience. Success hinges on a modern IT foundation, strong leadership alignment, and continuous optimization—turning cost efficiency into a strategic growth driver.

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