Adobe’s eBook outlines how to use generative AI like Firefly with integrity. It highlights AI’s role in scaling content creation while stressing responsible, ethical use. Firefly is built with licensed and public domain data, offers content credentials for transparency, and follows AI Ethics Principles—accountability, responsibility, and transparency. It ensures brand safety, mitigates bias, and protects proprietary data. Adobe offers indemnification for enterprise customers, reducing legal risks. Firefly empowers creators with secure, inclusive tools to innovate confidently in today’s fast-paced digital content landscape.

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