Generative AI enables retailers to create personalized shopping experiences by producing real-time, customized recommendations based on customer data. In fashion, it tailors clothing and footwear to individual body shapes and style preferences, enhancing both in-store and online shopping. AI-powered virtual assistants provide realistic interactions, improving customer engagement. With 95% of retailers expected to test or invest in generative AI by 2027, its role in retail is rapidly expanding. Verizon supports this transformation with advanced connectivity, ensuring seamless AI integration to enhance personalization, drive sales, and create a competitive edge in retail.

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