This solutions guide examines how retailers can use contact center technology to support evolving customer journeys. It highlights challenges such as fluctuating demand, digital-first shoppers, and rising service expectations. The content explains how omnichannel engagement, AI-powered self-service, and CRM integration improve responsiveness and personalization. Retail use cases include order management, returns, curbside pickup, and proactive notifications. The ebook positions the contact center as a critical touchpoint for driving loyalty, revenue, and brand differentiation in a highly competitive retail environment.

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