Communications Service Providers (CSPs) are transforming how they engage with customers to tackle four major industry challenges. As one of the fastest-evolving sectors, the global communications industry faces mounting pressure from rapid technological advancements like 5G, AI, and IoT, alongside rising competition and regulatory demands. CSPs are responding by rethinking customer connections, aiming to reduce churn, modernize legacy systems, drive innovation, and better target potential customers. These efforts reflect a global push to stay competitive and relevant in an increasingly complex digital landscape.

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