This PDF from The Economist Group explores how Asia-Pacific businesses are embracing the age of data by shifting toward customer-centric strategies. Beyond financial metrics, firms now rely on measures like Net Promoter Scores and customer satisfaction to guide growth. Companies such as KFC China, Agoda, and Alibaba Tmall use AI, personalization, and VR to enhance engagement. However, scaling insights requires workforce-wide data literacy, which remains a gap. With rising privacy concerns and new regulations, organizations must adopt strong governance and ethical data practices. Ultimately, customer-centric data use is now vital for survival and competitiveness.

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