Introduction It has been close to eight years since I wrote my first ebook, Cold Calling Tips & Techniques. A lot has changed in that time for IT staffing sales professionals which is why I decided to write a new and improved version filled with fresh ideas and the latest research. What’s been interesting since I wrote that first ebook eight years ago is all the debate that has started over whether or not cold calling is even relevant anymore. Perhaps you have seen the advertisements on Google and Linked that read “cold calling is dead.” The so called “experts” and “gurus” say that sales people should never make cold calls because customers despise receiving them and sales people don’t enjoy making them.

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