Personal lines insurers are navigating rising loss costs, inflation, and reinsurance pressures by increasing premiums, raising deductibles, and reducing coverage in high-risk areas. These shifts are pushing consumers to shop around, opt for usage-based models, or forgo insurance entirely. The sector is leading in AI adoption, especially in claims, and prioritizing data and analytics to enhance fraud detection and meet regulatory demands. Digitalization is accelerating, targeting self-service and tech-savvy consumers, which also necessitates stronger identity verification and fraud prevention systems.

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