Guide

Business metrics cheat sheet: 100 ways to measure business performance

Business metrics cheat sheet: 100 ways to measure business performance

Pages 38 Pages

This cheat sheet outlines 100 essential business metrics—split into qualitative (e.g. satisfaction, brand perception) and quantitative (e.g. ROI, churn, CAC)—to help leaders measure performance. It highlights why combining subjective and objective metrics provides better insights, and includes examples of metric pairings for clarity. The guide also introduces tools like Tability, Amplitude, and Google Analytics for tracking metrics across marketing, HR, finance, and operations, ensuring teams stay aligned, data-driven, and focused on business goals.

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