Tracking the right marketing metrics is essential for campaign success, enabling data-driven decisions and demonstrating ROI. Here are nine key metrics to monitor: Return on Investment (ROI): Measures profitability of campaigns, showing which efforts generate revenue versus those that drain resources. Customer Acquisition Cost (CAC): Calculates the total cost to acquire a new customer, reflecting marketing efficiency. Customer Lifetime Value (CLV): Estimates total revenue from a customer over their relationship with your brand, guiding acquisition and retention spend. Conversion Rate: Tracks the percentage of visitors who complete a desired action, such as purchases or sign-ups, indicating campaign effectiveness.

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