Front-end commerce platforms excel in increasing order size and reducing cart abandonment but fall short in omnichannel retail, offering only simple routing post-purchase. ERPs, while precise for basic fulfillment, lack a customer-centric approach. A best-in-class Order Management System (OMS) addresses these limitations by facilitating comprehensive order management, including stock visibility at local stores, convenient delivery, and returns. It allows retailers to customize and enhance fulfillment experiences, thereby creating a competitive advantage. This system supports store fulfillment, complex order routing, inventory management, and rapid updates, plus it enables smoother returns, exchanges, and real-time order status updates.

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