Unified commerce emphasizes adapting sourcing strategies for omnichannel fulfillment, including preventing stock outs, enhancing delivery speed, reducing markdowns, and safeguarding the in-store experience. It involves maximizing revenue from high-value customers, lowering delivery and labor costs, and minimizing damages during shipments. Strategies also focus on increasing store traffic, efficient handling of thin inventory, and cross-brand merchandising. Flexibility in sourcing is crucial, alongside global sourcing approaches like in-country business unit autonomy and using regional fulfillment hubs for expansion or business continuity.

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