Quick commerce (q-commerce) is a fast-evolving model where speed is the top priority, with deliveries promised within an hour or less. Driven by consumer demand for convenience, q-commerce emerged as the next iteration of last-mile delivery. It benefits consumers through speed, convenience, and improved experiences, while retailers gain increased customer loyalty, brand awareness, and higher profit margins when executed strategically. However, it also presents challenges like profitability and the need for efficient hyper-local fulfillment, technology platforms, and organizational alignment.

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