The report outlines five advocacy strategies for becoming the primary financial institution. First, use analytics to create hyper-personalized offers, as 68% of consumers want experiences like Netflix or Amazon. Second, provide self-service tools to empower customers and reduce friction. Third, deliver proactive, real-time insights since 55% of U.S. households spend all or more of their income and 58% feel their bank doesn’t help them become financially strong. Fourth, teach financial literacy early, as only 24% of students feel prepared for real-world challenges. Finally, focus on fair, value-added fees, avoiding those that damage trust and long-term loyalty.

Join for free to read