Financial institutions and fintechs generate massive amounts of data, yet the challenge lies in reliable access and making it actionable. The average consumer manages 5–7 accounts and thousands of transactions yearly, creating millions of data points. Open Finance addresses gaps by enabling holistic views of consumer finances and adding cleansing, categorization, and context to raw data. This unlocks personalization, predictive insights, fraud mitigation, and efficiency, while improving customer loyalty and financial wellness. MX leads in this space, providing secure APIs and enhanced data that turn fragmented information into actionable intelligence.

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