Digital transformation in banking is driven by consumer demand for choice and convenience, with 86% preferring digital channels over branches. Success requires advocacy, data, and growth, starting with clean, aggregated, and categorized data to fuel insights. Consumers expect personalization, with 94% wanting better product deals surfaced proactively. Trust remains fragile, as only 19% fully trust institutions with their data. To stay competitive, banks must deliver top digital experiences, embrace fintech partnerships, and innovate with onboarding and personalization, positioning themselves as primary financial hubs in a mobile-first world.

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