Designing the insight- driven brand begins with data advocacy Data advocacy panel3 Introduction 4 The state of privacy and consumer trust in 2022 6 A look at first-party data operations, privacy, compliance & CDP 8 Assembling a Data Advocacy Panel 10 Data Advocacy Panel: Ways of working 13 What does privacy-centric consumer data architecture look like? 14 Lytics Cloud Connect: Delivering on the first-party promise 17 The elements of excellence in consumer data management 20 Prioritize data advocacy to achieve data-driven success Table of contents Check out our other industry guides, white papers, webinars and more at lytics.com/resourcesIntroduction Consumer interest in privacy and transparency, along with the required changes brought about by GDPR and CCPA, has led to significant thi

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