Just as exercise and fitness, in whatever shape or form, gives us the chance to clear our minds and refocus our aims, we hope ‘Get Data Fit’ has given you some clarity and inspiration on how to tackle some of the most common problematic marketing use-cases. Our aim in producing this guide is to help you feel a little more equipped to start rolling up your sleeves and develop delightful customer-centric experiences. But we realise that at first this can seem intimidating. So how should you best get started? We recommend that you begin with assembling and aligning your stakeholders. Just as a gym has roles that manage the overall business process along with more specialised roles, you will want to assemble and align your stakeholders for implementing and running your CDP project.

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